Make a decadent donation this holiday season

Breakfast Clubs of Canada and National Bank Financial Group are joining together to help school kids start their day on a full stomach

Boucherville, October 21, 2011 – Breakfast Clubs of Canada and National Bank Financial Group are offering an easy way to indulge your sweet tooth while helping support school breakfast programs across the country. For only $5, each specially designed box contains three flavours of individually wrapped organic, fair-trade chocolates by Theobroma in: dark chocolate, dark chocolate with raspberry, and dark chocolate with a burst of orange. Whether it is a sweet stocking stuffer or a way to show your appreciation to the hostess or teacher, this small token adds the perfect flavour to holiday giving.

Available at National Bank branches from coast-to-coast beginning November 28th to December 31st, all profits raised will go directly towards supporting community-based breakfast programs across Canada.

“By buying this great Canadian product, people will not only be giving a sweet treat to friends and loved ones, but will also be providing thousands of schoolchildren the chance to start their day with a nutritious meal,” explains Daniel Germain, president and founder of Breakfast Clubs of Canada. “In addition, this year through our partnership with Theobroma, Canadians will also be supporting organic farming and fair-trade abroad.”
"We are very proud to be associated once again with Breakfast Clubs of Canada,” said Campaign Director, Kathleen Zicat, Senior Vice-President, Sales and Service - Personal Banking, Quebec, National Bank Financial Group. “Last year, the campaign surpassed all of our expectations and we are convinced that this year will be just as successful for the Clubs and its kids.”

About Breakfast Clubs of Canada
Breakfast Clubs of Canada is a national organization dedicated to providing services and funding for community-based school breakfast programs. We do this with the help of individual and corporate partners, all committed to the cause of feeding our children’s future. It is Breakfast Clubs of Canada’s dream that all children will have an equal chance to start their school day with a nutritious breakfast.

To learn more about Breakfast Clubs of Canada or to make a donation online, visit www.BreakfastClubsCanada.org.

About National Bank Financial Group
National Bank of Canada is an integrated group that provides comprehensive financial services to consumers, small and medium-sized enterprises and large corporations in its core market, while offering specialized services to its clients elsewhere in the world. National Bank offers a full array of banking services, including retail, corporate and investment banking. It is an active player on international capital markets and, through its subsidiaries, is involved in securities brokerage, insurance and wealth management as well as mutual fund and retirement plan management. National Bank has over $154 billion in assets and, together with its subsidiaries, employs 18,492 people. The Bank’s securities are listed on the Toronto Stock Exchange (NA:TSX). For more information, visit the Bank’s website at www.nbc.ca. To access National Bank Financial Group’s financial
education portal, visit www.clearfacts.ca.

Kettö: A Quatuor of Hands
The creative energy of Julie St-Onge-Drouin and Katherine Fafard of Kettö knows no bounds. Together they have created the beautiful box that holds the Theobroma chocolates, a unique keepsake box that can be reused throughout the year.

Theobroma Chocolats:
Josée Vigneault and Jean-René Lemire are the co-founders of Theobroma Chocolat. Located in the Quebec area since 2006, Theobroma Chocolats specializes in the development and production of fair-trade chocolates that contain no generically modified ingredients or gluten, with pure organic cocoa as their foundation. The company is proud to be the owner of the first Canadian chocolate processing plant to be certified organic by Eco-cert.